Pixelocracy
Classical government architecture, gov.gr
Case study — eGovernment

gov.gr

A unified experience. An innovative mission.

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Industry
eGovernment
Scale
National
Category
Portals
10M+Citizens can use gov.gr instead of visiting an office
2,000+public services, in one search bar
100+authorities and their services included
01 — The challenge

Thousands of services. One citizen at a time.

Before consolidation, accessing a public service in Greece meant knowing which office handled it, when it was open and what to bring. Repeated separately for every certificate, permit, and form.

At the same time, existing digital services were difficult to track and understand.

2,000+public services
gov.gr
02 — The impact

One single touchpoint

Before

  • Find the right office for each service
  • Learn each office's own process
  • Visit in person, during working hours
  • Repeat separately for every certificate or permit

With gov.gr portal

  • One platform for public services
  • One search, instead of many offices
  • Available any time, from any device
  • A digital assistant to guide the request
Selected visuals
The real gov.gr homepage, showing the mAigov digital assistant and citizen search

The portal homepage today

03 — The importance

Citizen experience, at national scale

According to public data, the unified experience strategy contributed as part of the broader national digital strategy for a massive digital acceleration and improvements for digital eGovernance, counting more than 400M of annual savings.

Adoption

The brand is widely recognized as the 2nd strongest in the country.

Integration

A previously fragmented public-sector ecosystem, now unified.

Simplicity

Thousands of services, now delivered coherently.

Consistency

Common patterns, structures and standards everywhere.

Common language for digital access

A vast service landscape easier to navigate

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